A global case-history, from Canada.
WatchMojo.com, based in Montreal, is a producer, publisher and syndicator of video content for broadband platforms, web, wireless and out-of-home digital video markets.
It produces original and premium video programming across various categories: automotive, business, education, fashion, film, food, health, music, parenting, politics&economy, space, sports, science, technology, travel, videogame.
Which is the business model? WatchMojo generates revenues monetizing its library through a mix of licensing and syndication revenues by offering clients a mix of quantity, quality and frequency; providing an environment for marketers to advertise alongside of; lending its know-how to craft promotional messages for media companies and marketers.
The contents can be browsed by an internal search engine. And there are blogs and WatchMojo TV.
CATEGORIE: business, crossmedialità, cultura internazionale, dal mondo, marketing, media, pubblicità, video, Web/Tecnologia
TAGS: advertising, automotive, blog, broadband platform, business, business model, canada, digital video markets, economy, education, fashion, film, food, health, internal search engine , licensing, market, marketers, marketing, media companies, media marketers, montreal, music, online video, online video content, original video programming, out-of-home digital video markets, parenting, politics, premium video, promotional messages, quality video, science, search engine, space, sport, syndication, technology, travel, video, video content, video content producer, video content publisher, video content syndicator, video library, video markets, videogame, watchmojo, watchmojo tv, watchmojo.com, web, wireless
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