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Online video contents, between marketing and business model

A global case-history, from Canada.

WatchMojo.com, based in Montreal, is a producer, publisher and syndicator of video content for broadband platforms, web, wireless and out-of-home digital video markets.

It produces original and premium video programming across various categories: automotive, business, education, fashion, film, food, health, music, parenting, politics&economy, space, sports, science, technology, travel, videogame.

Which is the business model? WatchMojo generates revenues monetizing its library through a mix of licensing and syndication revenues by offering clients a mix of quantity, quality and frequency; providing an environment for marketers to advertise alongside of; lending its know-how to craft promotional messages for media companies and marketers.

The contents can be browsed by an internal search engine. And there are blogs and WatchMojo TV.